Taking kinetic design to the next level

The no-compromise approach to the new Ford Focus is immediately evident from the striking exterior design of the four-door sedan and five-door hatchback models that take center stage at the 2010 NAIAS.

"The all-new Ford Focus is at the center of convergence for automotive trends," said J Mays, Ford group vice president of Design and chief creative officer. "We've designed it with an acute understanding of global customers, yet it's tailored for each individual region. Ford Focus combines the best from Europe, North America and Asia to deliver a level of emotional driving enjoyment never before experienced in a car this size."

The two models share a sporty and dynamic character, marking the next evolution of Ford's acclaimed kinetic design form language, which has contributed to the growing popularity of the company's latest small and medium cars.

The kinetic design approach uses bold vehicle designs to capture the feeling of energy in motion, so that cars look like they are moving - even when they are standing still.

With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Ford Focus clearly telegraphs the rewarding driving experience that awaits customers when they take to the road.

This dynamic quality is reinforced by the distinctive design of the interior. The new Ford Focus has an extremely modern, cockpit-style interior, with the stylish center console wrapped around the driver and providing outstanding access to the vehicle's major controls and display panels.

A key element of the interior is the quality of craftsmanship. The cabin's bold and contemporary graphics, the sculptured shape of the soft-touch instrument panel and the choice of superior trim materials all help to give occupants the feeling that they are traveling in a premium-class car.

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