Intuitive technology enhances convenience and safety

The next-generation Ford Focus will bring C-segment customers around the world an exciting array of advanced technologies generally found in larger, more premium vehicles. The global scale of Ford's C-car program makes more technologies and features economically viable than ever before for cars in this segment.

The technology package of the new Ford Focus promises not only clear leadership in the C-segment, but also includes features customers in larger, more premium segments would find surprising.

The new technologies have been designed to be simple and highly intuitive to use, while enhancing both convenience and safety for the vehicle occupants.

Within the cockpit, the most significant innovation is the company's next-generation driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features. On high series vehicles, the MyFord system includes an 8-inch touch screen, allowing the driver to control a wide range of functions via a clear and intuitive color display.

MyFord is complemented by a new generation of Ford's powerful SYNC® connectivity package, which includes a sophisticated voice control system, Bluetooth and satellite navigation, along with connection points for a wide variety of external devices and media players.

Other available safety and convenience technologies include keyless entry and "Ford Power" start button, a rearview camera and a semi-automatic parallel parking system that automatically steers the vehicle into a parking spot.

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