Strength, safety, quality and quiet

More than 50 percent of Ford Fiesta's welded body structure is made from high-strength steel, with ultra-strong boron steel used in several critical areas. This rigid body shell contributes to Fiesta's confident road-holding, best-in-class occupant safety and quiet composure.

Ford Fiesta safety is enhanced by an array of features including dual-stage first-row air bags, a class-exclusive driver's knee air bag, side air bags and side curtain air bags. AdvanceTrac with ESC (Electronic Stability Control) is standard on Ford Fiesta, along with seat belt pretensioners, rear door child safety locks and a Safety Canopy system.

Tested and proven on virtually every continent where you can drive a car, Ford Fiesta arrives with proven quality and customer readiness.

"For North America, the global Ford Fiesta was tweaked, not re-designed or re-developed." said Steve Pintar, chief engineer. "We built on the success of the European Ford Fiesta and are really proud of how little has changed."

Fiesta NVH (noise, vibration and harshness) control is taken to a new level of quiet for this segment, helped in part by a specially laminated, class-exclusive windshield that was chosen to help absorb and contain noise. Engine noise is subdued by a hood blanket, with enhanced door seals keeping wind noise minimized.

Special padding behind the instrument panel and foam baffles mounted inside the pillars keeps Ford Fiesta quiet. Even the headliner material was specified for its sound-deadening qualities.

Much of Ford Fiesta's sound-absorbent materials are comprised of recycled content, helping to conserve resources as it preserves peace and quiet. In addition, Ford Fiesta aerodynamics contributes to both NVH control and fuel efficiency.

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