Overview

The all-new Ford Kuga is Ford of Europe's first entry into the highly competitive crossover market and promises a blend of rewarding on-road driving quality and surprising off-road capability.

The genesis for Ford Kuga was first seen in the dramatic iosis X Concept vehicle which made its debut at the 2006 Paris Motor Show. John Fleming, the company's President and CEO confirmed that Ford of Europe would be developing a production vehicle inspired by the iosis X Concept for launch within two years.

At the 2007 Frankfurt Motor Show, Ford demonstrated that this commitment was soon to become reality with a preview of the production model. Signalling its significance as a new direction for Ford of Europe, the new model was given its own name; the Ford Kuga was born and destined to join the Ford of Europe model portfolio during the first half of 2008.

"With the new Ford Kuga we are keeping the promise we made at Paris in 2006, and delivering a highly capable, expressive and charismatic vehicle which will extend the Ford model range further," said John Fleming. "I firmly believe Kuga will appeal to many loyal Ford customers looking for something a bit different, but will also be capable of repeating the success of S- MAX in bringing new customers to the Ford brand. A distinctive 'kinetic design' exterior, Ford's acclaimed on-road vehicle dynamics and premium-like product quality are just some of the highlights Kuga will bring to this fast-growing market segment."

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