Nissan Owners Information

Known by many names, this major Asian conglomerate has been making cars since 1914. Today, Nissan is the third largest automaker in Japan. The Nissan Motor Company took over the Datsun company in 1933 and in 1934 it would take on the name we all know today.

Jidosha-Seizo Kabushiki-Kaisha ("Automobile Manufacturing Co., Ltd." in English) was established on December 26, 1933, taking over all the operations for manufacturing Datsuns from the automobile division of Tobata Casting Co., Ltd., and its company name was changed to Nissan Motor Co., Ltd. on June 1, 1934. The founder was Yoshisuke Aikawa, the brilliant leader of the Nissan combine. He had grand plans to mass-produce 10,000 - 15,000 units per year, and was about to putting his plan into practice.

Nissan starts expanding during the 80s in order to keep up with demand and opens up new factories. And just when everyone thought that Nissan couldn't get any bigger, along comes a whole new brand of Nissan, one aimed at a more luxurious segment of the market, Infiniti. In 1989, as the Infiniti project getting off the ground, parent company Nissan was celebrating its millionth car built in the US.

As new plants get built throughout the 90s, new models are added to the line up to corner the market. The Altima sedan and the Sentra become front-runners as the best sold models in the Nissan line-up. Next, in 1999, it was time for the European market, Nissan signs an agreement with French manufacturer Renault to use each other's expertise and strengths.

Nissan announced on October 18, 1999 the Nissan Revival Plan (NRP), a comprehensive restructuring plan designed to achieve lasting profitable growth on a global level. It accomplished the objectives the NRP by the end of fiscal year 2001, one year ahead of schedule, and posted all-time-high record operating profits. Under the NRP, steadfast efforts were made to enhance product appeal and competitiveness besides cutting purchasing costs and indebtedness. As a result, the all-new Altima won the North American Car of the Year Award in January 2002.

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Nissan is made up of a richly diverse group of people, as reflected in the company's leadership team and the numerous corporate outreach programs in which they participate in the community. If number-crunching is what is needed, they've got that kind of behind-the-scenes information, too. Together, they have what it takes to build cars and trucks with the power to change both the way you view the world and the way you move in it.

After the turn of the new century Nissan bounced back, helped by a 1999 alliance with Renault that boosted the company's finances. Its redesigned Sentra and Altima boosted sales and consumer interest, as did new models like the 350Z sports car, Armada SUV and Titan pickup. Today the manufacturer is known for offering a wide range of well-regarded vehicles, including the popular Murano SUV, the incredible GT-R supercar and the all-electric Leaf.

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