Expressive, Dynamic Design

The new Ford C-MAX range demonstrates that compact MAVs can be stylish and desirable while still delivering outstanding space and functionality.

"Like the 2009 Ford iosis MAX concept car, the two Ford C-MAX models bring more emotive, dynamic design to the MAV segment," explains Martin Smith, Ford of Europe's Executive Design Director. "We believe we have created two distinctive vehicles which customers will choose for the way they look and drive, and not just because they are practical and versatile."

Bold exterior and interior designs have been created using the latest evolution of Ford's 'kinetic design' form language, building on the themes established in recent product introductions like the hugely successful Fiesta, Kuga and Mondeo ranges.

Striking 'kinetic design' elements applied to the new models include the dynamic rising belt-line, full sculptured surfaces, bold wheel lips, strong athletic shoulders supported by a prominent undercut line, and the distinctive kick-up of the window graphic at the C-pillar.

The front end design features Ford's signature trapezoidal lower grille - with a special 'piano black' finish on the Frankfurt Show vehicles - together with the eye-catching new headlamp treatment previewed by the iosis MAX concept.

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