Exterior Design

The design of the new Ford Mondeo has instant visual impact. New Ford Mondeo brings Ford's 'kinetic design' form language and philosophy to new levels, embodying all of its key elements. Together, these create a sleek and dynamic profile that represents 'energy in motion', and delivers a design presence that signals power and grace, setting it apart from other cars in the market segment .

The key Ford 'kinetic design' signatures are evident in each of the distinctively different bodystyles - the classic four-door limousine, the stylish and flexible five-door sedan and the smart and spacious wagon.

"We wanted to create an emotional connection with the new Ford Mondeo that would attract people from an aesthetic point of view even before they appreciate its technology," explained Martin Smith, Executive Director of Design, Ford of Europe. "Our goal was to make people feel impressed when they see the car, and ultimately want to own one."

Every detail of Mondeo's design was pored over meticulously to reflect accurately new Ford Mondeo's positioning that the team defined for the car from the outset. Even the exterior colour shades were selected carefully to indicate the prestigious nature of the new Ford Mondeo whilst at the same time clearly making it a car of its day.

In size terms, new Ford Mondeo has grown slightly when compared to the previous model. For example, the new Ford Mondeo 5-door is 47mm longer and 120mm wider (with mirrors) than the previous model, confirming its credentials as Ford's flagship large car range.

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